SABÓ INVESTS IN THE RELATIONSHIP WITH THE AFTERMARKET
With a complete range of services for this market and always focused on its customers, SABÓ keeps investing in several actions for the industry.
The company has now a completely different structure, directed at the aftermarket. All this dedication is consolidated and proven by a survey conducted by CINAU (Automotive Intelligence Central), that points SABÓ as the most recalled brand (91.4%) and with greater purchase intent (86.7%) for seals and gaskets, 71.8% as most recalled brand and 64.5% with greater purchase intent by repairers in 2012.
SABÓ has a unique engineering technology for the aftermarket, including factories with focused production lines, completely committed marketing and logistics and independent OEM business units, with fully regionalized structures to facilitate service and part supply for the aftermarket with suppliers present in 20 states, in over 250 points of sale and approximately 4,500 sales professionals, including outside salespeople, telemarketing agents, coordinators and managers, ready to serve all parts of the aftermarket chain, throughout Brazil.
To contribute with the development and the knowledge in the industry, the company carries out several actions related to information and expertise, ensuring further loyalty in its relationship with the automotive aftermarket.
SABÓ was born out of the need for proximity with applicators. It carries information, services, tips, training and everything else the company is doing for the industry. Inside the Caderninho, there is a space called "Right Tip", which includes technical tips sent by repairers and published as information given by mechanics.
The Caderninho is already in its 11th year, being published quarterly, having around 7 million copies distributed throughout this period in 95 editions. There are over 65,000 registered repairers to receive it. Telephone customer service, through the number 0800 77 12 155, complements service, clarifying industry doubts.
TOC PROGRAM (TRAINING AND CONSUMER ORIENTATION)
With over 18 years of experience, SABÓ’s Technical Consultancy is responsible for taking to the market, through training, all technological information and innovations developed and implemented in SABÓ products, besides assessing the warranty processes throughout Brazil. Lectures are held throughout the year and include the following lines: light, heavy, utility and agricultural vehicles, as well as motorcycles, having trained, during 2012, over 9,300 professionals. Scheduling can be done by phone (0800 77 12 155).
SABÓ is in its 12th year of the "TOP PERFORMANCE" program, designed to improve relationships and increase supplier loyalty.
SABÓ’S EXECUTIVE CLUB
Within the TOP PERFORMANCE program, the "Sabó Executive Club" was also developed, aiming at strengthening and deepening the relationship between companies through product and service information, at meetings in which sales strategies, market figures and everything else that can help company and customer to your businesses are discussed.
Being a market benchmark, SABÓ is proud to be one of the first companies to develop this type of program.
SABÓ’S PERFORMANCE PROGRAM
In its 5th year, the SABÓ’s Performance Program, focused on customers, aims at recognizing the effort, dedication and ongoing support to the SABÓ brand, reinforcing and strengthening this relationship through incentives.
In its 4th edition, the “SABÓ Retail Partner" is retailer-oriented, and aims at encouraging purchase made on authorized suppliers, through differentiated subsidies for gaskets and seals among the stores that stand out the most during a twelve-month period.
Actions held among SABÓ’S suppliers’ sales teams, aiming at gathering information about releases, inventory and product management, and salespeople’s motivation, accompanying the team during a period, with focus on the company's products throughout Brazil.
A well-trained team, with knowledge of SABÓ’s products and applications is available to clerks, shopkeepers and repairers throughout Brazil.
Promoters, along with communication in targeted media, e-mail marketing, our website and SABÓ’s social networks, are responsible for the promotion of news releases and novelties, also serving market information, so applicators understand the best way to use all tools SABÓ offers, leading the business to success.
SABÓ continues supporting and encouraging the practice of Preventive Maintenance. In 2012, training and lectures were devoted to the practice, which is essential to the economy, safety, environment preservation and customer loyalty to auto repair shops. SABÓ is also an official supporter of the100% Car, 100% Truck and 100% Motorcycle Campaigns, and is one of the sponsors of the "BRAZILIAN AUTO REPAIR SHOPS GUIDE" program, an app that can be downloaded onto smartphones, that helps vehicle owners to find the closest accredited auto repair shops to where they are having troubles, in up to a 50 km radius.
NEW SABÓ ELECTRONIC BROCHURE
Modern, interactive and easy to navigate, the new brochure brings everything that is most relevant to the market nowadays: agility. The electronic product brochure can be directly downloaded at the company website (www.sabogroup.com.br, Aftermarket tab, link Brochures), facilitating repairer and salesperson consultation, making it less complicated, and complementing flyer performance, with "real" photos of all items.
SABÓ GROUP SOCIAL NETWORKS
As another approach tool and a relationship tool with repairers, in 2012, SABÓ joined major social networks, like Facebook, Twitter, Youtube and Instagram, bringing more information on releases, products, services, applications and market to its customers.
The addresses to the said networks are:
Our booth is on Aisle K39 and there will be promoters and expertise technicians available to assist repairers who visit us in search of news and information.
Phone: +55 11 96765-5957